Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind.
Having the lowest airfare costs in Canada gives competitive advantage 2. Recipient of the Canadian Airline of the year award resulting in very high morale of employees 3.
Strong brand image in Canada as offering a safe, customer focused and enjoyable air travel 4. Non-unionized labour force keeping costs and risk of labour disputes low 5. Good brand reputation and presence Weaknesses 1.
Lack of many Trans-Continental flights 2. It does not provide any sort of first class seating which can be a factor for losing higher class travelers 3. Being a low cost carrier, in-flight entertainment and snacks are being compromised which is of concern to many passengers Opportunities 1.
Strategic alliances through code sharing and interline airline with American Airlines and Cathy Pacific will enable a strong network of operations and marketing 2.
Leverage the user-friendly vacation planning site called WestJet Vacations Threats 1. Fluctuating economy reduces demand 2. With increasing cost of fuel it will difficult to provide services at low fares 3.Introduction. WestJet was established in in Western Canada.
Clive Beddoe, Don Bell, Mark Hill and Tim Morgan, the founders of the company, aimed to provide their customers low-cost air travel.
The WestJet Christmas Miracle (A) Case Solution,The WestJet Christmas Miracle (A) Case Analysis, The WestJet Christmas Miracle (A) Case Study Solution, WestJet, Canada's second biggest national airline, is preparing to initiate a social networking initiative to coincide with the .
WestJet A New Social Media Strategy Case Study Solution & Analysis In most courses studied at Harvard Business schools, students are provided with a case study. Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non .
Case Analysis # 4 WestJet Airlines – Case WestJet having been established in operating three used Boeing s went ahead to become a hugely successful and thriving organization, by it had thirty-eight % share in the domestic market of Canada that had increased from seven % in Case Study Factors Contributing to WestJet's Success WestJet Today Looking to the Future Early History Clive Beddoe employees 5 Destinations.
This is my presentation in pre-case stage of IT Business Case Competition, Binus University,