The power of supermarkets on the high street and beyond essay

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The power of supermarkets on the high street and beyond essay

Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Get Access Supermarket Power Essay Sample In this essay I will be outlining the nature of supermarket power and how it affects competing retailers and the impact this has on us as consumers.

I will do this by drawing heavily on the learning materials provided to underpin the factors involved. It is useful to describe what is meant by the term supermarket power.

In the last twenty years, supermarkets have played a pivotal role in redefining our shopping habits. This is due to many factors like convenience, freedom of choice and value for money but it is also down to the economic domination of supermarkets themselves.

Allen, This is done by using their size and influence on suppliers, who must produce their goods as cost effectively as possible to secure future orders. The supermarkets ability to bring in other lines to satisfy consumer demand has aided this factor. Now when embarking on our weekly shop we can peruse all manner of goods such as, books, clothes and electrical products.

Previously this was the domain of more specialised retailers. It can be argued that this is a positive development and is very much in step with giving the customers what they want, on the other hand it is also a fine example of the big 4 dominating the market by their sheer size and buying power.

This demonstrates the imbalance that this creates at the expense of the local small scale trader. The effect on UK farmers has been evident, farmers state they have been forced to take the supermarket price for their produce.

This factor has been a catalyst in many smaller farms simply being unable to turn over a profit and, as a result of this subsequently going out of business. UK farmers have been very vocal in pointing out the difficulties faced due to the big 4 and their stranglehold in the market.

Insely,p41 These promotions may give the consumer a good deal, but it is clearly at the expense of the producers, who have to absorb the costs themselves.

It stands to reason that their profit margin will decline due to this. This eludes to the buying power of these large retailers and raises the issue of supermarket domination having a negative effect on much of the UK growing market. This is strong evidence of the zero-sum scenario.

Allen, states that due to the efforts of the big supermarkets increasing their market share by importing produce more cheaply and passing on the reduction to the shoppers at the checkout.

This once again brings up the notion of the buying power of the supermarkets creating disparity and using their influence to establish their dominance on the market. This is surely a pre requisite in our economic climate. Allen,p69 While this claim is valid, it is important to remember that there may be a degree of corporate spin involved here.

It is obvious that large supermarket new builds provide vital social and economic regeneration in areas that have experienced unemployment.

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It is also fair to say due to these large retailers market power, the consumer is in a stronger position, with access to a wider range of products at lower prices. This arguably eludes to a positive- sum game scenario as a result of these factors. CONCLUSION It is difficult to see how a balance can be achieved and a sense of parity for the local shops and high street stores maintained, within the last few years we have seen many established retailers go into administration.

All victims of the so called economic downturn that we find ourselves in the midst of. It could be a knock on effect that, along with the trend in online buying, the big 4 played a part in their demise.

The extended product range that much of the larger supermarkets carry has taken away the middle ground that these more specialist retailers once occupied.

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Is it purely down to low prices and convenience for consumers, or has the nature of retail diversified? It is apparent that there are a great many factors to consider when looking at the nature of supermarket power on the high street and beyond, from a sociological perspective it is important to see that there are a great deal of pros and cons that shape both the pro supermarket and anti supermarket lobbies.

There is strong evidence that the big 4 certainly seem to have both the market and buying power to squeeze their smaller competitors tightly, however there is undeniable proof that the supermarkets bring much needed economic regeneration.

Perhaps it is down to the consumers themselves to exercise their power when choosing where to shop, and take into account what is individually important to them.Outline the nature of supermarket power on the high street and beyond.

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I will be looking at the power concept and how the social scientists divide the consumer society into two parts involving the seduced and repressed, I will be focusing on the four largest shops which dominate the .

the nature of supermarket power on the high street and beyond INTRODUCTION In this essay I will be outlining the nature of supermarket power and how it affects competing retailers and the impact this has on us as consumers.

TMA 02 Outline the nature of the supermarket power on the high street and beyond.

The power of supermarkets on the high street and beyond essay

Introduction I’m going to explore the way Big Supermarkets have changed the way we . Outline the Nature of Supermarkets Power on the High Street and Beyond A Formalist Approach on A Supermarket in California by Allen Ginsberg The role of ‘suppliers’ in an organization.

This essay is summarising the studies and concept regarding supermarket power on high streets and beyond. From Wikipedia definition, “Supermarkets are usually mega-stores, a self-service shop offering a wide variety of food and household products, organized into aisles”.

A materials culture and the secure transport of light: Essays here tend to be about globalization and technology.

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