Motivation is very commonly used word in enterprises is a temporal and dynamic state that induces an individual to act as desired. Motivation is having the encouragement to do something.
The Psychological Factors are the factors that talk about the psychology of an individual that drive his actions to seek satisfaction. Some of the important Psychological Factors are: The level of motivation influences the buying behavior of the consumers.
It is very well explained by Maslow through his need hierarchy theory comprising Psychologial motivation essay basic needs, security needs, social needs, esteem needs and self-actualization needs.
Usually, the basic needs and the security needs are more pressing needs than the other and hence, these needs become a motive that directs the consumer behavior to seek satisfaction. The consumer perception towards a particular product and the brand also influences his buying decision.
The perception is the process through which the individual selects, organize and interpret the information to draw a meaningful conclusion. Such as, Apple iPhone is perceived as a premium brand and consumers are motivated to buy it to get associated with the elite class of the society.
The marketers lay emphasis on managing the perceptual processes, Viz.
In selective attention, the marketer tries to gain the attention of the customer towards his offerings. Different people have different perceptions about the same product depending on their individual beliefs and attitudes which give rise to selective distortion.
Thus, the marketer should try to understand the attitudes and beliefs of individuals and design the marketing campaigns to retain the consumers.
The skills are developed through practice while the knowledge and intention are acquired with the experience. There could be a conditional learning or a cognitive learning. In the conditional learning, the consumer derives learning from being conditioned to particular stimuli, i.
While in the cognitive learning the individual applies all his knowledge, skill, attitudes, values and beliefs to find the solution of a problem and derive satisfaction out of it. The individuals have certain beliefs and attitudes towards products on which their purchase decisions rests.
These attitudes and beliefs are the tendency to respond to a given product in a particular way, and these make up the brand image that influences the consumer buying behavior. Thus, the marketers try to understand the attitudes and beliefs of the individuals and modify these through several marketing campaigns.
Thus, these are some of the psychological factors that the marketer must take into the consideration before undertaking the strategic marketing decision.There is the motivation to perform in a business setting, the motivation to perform on the field of competition, the motivation to provide for friends and family, and the motivation to accomplish goals that have been set.
motivation Essay Assignment 6 Motivation is known as the powerful force that causes the change from desire to willpower in life. Hunger is one example of motivation which creates the desire to eat. Database of FREE Psychology essays - We have thousands of free essays across a wide range of subject areas.
The following essay is a reflective piece on my growth as a Focusing oriented counsellor over the course of the semester.
Published: Fri, 17 Aug Theories of Reward and Motivation. It is not uncommon to observe individuals. Psychological Processes- Motivation, Perception, Learning and Memory Introduction Psychological Processes performing any type of activity that we use а variety of processes like thinking, remembering, problem solving, interpretation etc.
Failure needs to be achieved many times in sports because it gives one more motivation to compete on the field and triumph over previous defeat. In society, we compete for grades, jobs, money, honor, physical appearance and many other distinctions.3/5(7).
Essay Writing Guide for Psychology Students Saul McLeod, published Before you write your essay it's important to analyse the task and understand exactly what the essay question is benjaminpohle.com: Saul Mcleod.