Reputed companies like Apple, Nike and Google foster an internal culture of secrecy and even leak information strategically to fuel public excitement before a product launch. How companies listen to their customers Jun 3, Customer insight matters to every company. But how does a company listen to its customers? A few examples on how some companies — Apple, HP and Xerox listen to their customers.
Although the following are focused on specific businesses, all business students can learn lessons from their triumphs and mistakes.
Walmart's Supply Chain Management. Wal-mart is often credited with starting the practice of digitally sharing sales data with major suppliers, allowing the company to supply a wide range of products at the lowest cost and shortest delivery times. Become a Member. Business school accreditation has numerous benefits and privileges. Learn why IACBE’s mission-based process will advance your institution. International Business Case Study Competition - Official Rules and Regulations Scoring: A team’s standing is determined by the accumulated total score from the scoring sheets. In the case of a tie, the points used for “Quality of Recommendations" from all the judging sheets for the two tied.
In this case, Amber, an administrative assistant started out well, but began to adopt strange and inconsistent behavior. Her work was maintained pretty well, but she began arriving late and calling in sick often, especially right around the time she got paid.
She began borrowing and failing to repay money, and then started showing a short temper on the phone with customers. After being found in the ladies room sniffing white powder, she was confronted about a cocaine problem, and reacted by quitting immediately, leaving a hole in the organization for months before a replacement could be found and replaced.
They also point out that Amber should have been sent in for a drug test before being outright accused of using cocaine, opening up the opportunity for rehabilitation instead of a International business case study competition tie.
Malden Mills Sometimes, doing the right thing is more important than profits, a lesson that Malden Mills learned firsthand. However, since then, Malden Mills has been to bankruptcy court three times, with much of the debt tied to the rebuild of the factory. Feuerstein made employees happy, to be sure, but business students should study this case to consider whether bold philanthropic actions will pay off in the end.
Up to that point, Starbucks stores had added new offerings, including wi-fi and music for sale, but started to lose its warm "neighborhood store" feeling in favor of a chain store persona. Harvard Business Review points out that in this situation, "Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special.
Harvard recommends that Starbucks should have stayed private, growing at a controlled pace to maintain its status as a premium brand. Small Customers, Big Profits Big business is attractive, with huge profits for some.
Although Big D started out catering only to large orders, the shop sat idle in between orders, and through effective scheduling and transparent pricing, was able to fill in dead times with smaller orders.
The debate over the positive and negative effects of globalization is a hot topic for many individuals, agencies, organizations and government departments who find themselves in a position to defend or attack the current globalization trends. The Case Study / Case Studies Method is intended to provide students and Facultys with some basic information. This Case Study Method discuss what the student needs to do to prepare for a class / classroom, and what she can expect during the case discussion. We also explain how student performance is evaluated in a case study based course. The Case Study / Case Studies Method is intended to provide students and Facultys with some basic information. This Case Study Method discuss what the student needs to do to prepare for a class / classroom, and what she can expect during the case discussion. We also explain how student performance is evaluated in a case study based course.
Experts believe this was a smart strategy, allowing Big D to spread out risk in their business and offer customized products. Succession Planning Family businesses typically have the luxury of passing the torch down to children after parents retire, but in some cases, there are no candidates, or the candidates may not be right for the role.
So the Carlson companies had to put in great effort to find a replacement, looking both internally and outside of the company, ultimately finding an internal candidate who would work well with the family but also offered plenty of experience as an executive in different industries.
Retiring Employees, Lost Knowledge Another important retirement issue is one of lost knowledge. What happens when retirees leave the office, taking years of experience and know-how right along with them?
Through a pilot program, AMEX created a workforce transformation group that would allow retiring participants to gradually give up some of their day to day responsibilities. In return, the employees would spend some of this time mentoring and teaching classes to successors. This resulted in a phased retirement, allowing employees to leave gradually and enjoy more time while still enjoying a portion of their previous salary, and regular benefits.
This also meant that some employees stayed a year or more past traditional retirement age. AMEX believes this program is a success, allowing senior employees to enjoy their last years of work in a reduced capacity, as well as educating the existing workforce for future success. Consultant David DeLong agrees, citing this program as an example of how job handoffs should really work.
Strategic Ad Spending Advertising costs money, which many businesses find themselves short of these days. But forgoing ad spending in favor of better profits can be a mistake. Experts say that in a slump, one of the best things you can do is adopt or increase your advertising strategy to attract customers.
During a recession, this is especially true, as other businesses may be cutting back on their ad spending, making your voice even more prominent to customers.
So they returned local advertising fees collected from franchisees, not to put in their pockets, but to take hold of their own local marketing. Sales fell even more, revealing that this was not a good strategy at the time. Experts commend Firehouse for having the courage to ask franchisees for more money where it was needed, even when times were tough.
Tylenol was successfully reintroduced with tamper resistant packaging, discounts, and sales presentations to the medical community.Read all customer case studies and success stories, powered by the AWS cloud. AWS provides cloud computing services to hundreds of thousands of customers.
Journal of Business Cases and Applications Volume 19 Blend Custom Parfum, Page 3 they may be more prepared, say, to develop a winning pricing strategy.
The Case Study / Case Studies Method is intended to provide students and Facultys with some basic information. This Case Study Method discuss what the student needs to do to prepare for a class / classroom, and what she can expect during the case discussion.
We also explain how student performance is evaluated in a case study based course. The aim of this study is to investigate the effectiveness of the project portfolio management in different business organizations.
Project portfolio management is seen as a holistic activity, dependent on the organization's strategy. The Consortium for Undergraduate International Business Education, or CUIBE, sanctions the case competition.
CUIBE – of which D’Amore-McKim is a founding member – has 34 members who are dedicated to undergraduate international business education excellence. Representing a broad range of management subjects, the ICMR Case Collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material.
The collection consists of case studies and research reports on a wide range of companies and industries - both Indian and international, cases won awards in varies competitions, EFMD Case .